Growing in 2020

I’m a big Seth Godin fan. I’ve shared some insights from him in previous a-Minutes. He captures complex ideas and explains them so well.

Last year, Seth wrote a blog post that I loved. And guess how many words it was? Less than 75. That’s all it took for him to share some great wisdom about growing.

As we start 2020, I want to share Seth’s blog with you to challenge you to grow in 2020.

Ways to grow

A checklist to get you started—you can either do the same thing or a different thing…

More of the same


Get the word out

Doing something different: Change an element of what you do

Raise your prices

Lower your prices

Make it better

Tell a different story

Serve a different customer

Enter a new segment

Change the downstream effects of your work

Earn trust

Make bigger promises


So, are you going to do more of the same or start doing something different? In 2020, I want to do things like I’ve never done before and challenge myself to grow in new ways. I hope you’ll do the same!

Until next time…we are Advoco, make every minute count.

About Mary: Mary Devine is our Director of Marketing and Events. Affectionately referred to as “Make it Happen Mary,” she's been around since the early days of Advoco—making things happen! Whether it's planning exciting surprises for Connect attendees or spearheading new marketing initiatives, we're so happy to have Mary on our team. If you have a question for Mary, please send her an email.


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