Your Trusted Advisor for Infor EAM Solutions

It all started with a dream over a decade ago. Since inception in 2002, our Vision to earn the title of Trusted Advisor has never been more evident. Advoco’s group of individuals, who each possess contagious enthusiasm, makes up a team that strives daily to do something awesome.


In Latin, advoco means “to call in an advisor.” We chose our name because that is what we hope to be - an advisor, someone you can trust. Advoco means expecting the success that comes from a Trusted Advisor. It’s a promise we made years ago, and we work every day to deliver on that promise.

From our first interaction with you to our long term partnerships, we want you to expect success in everything we do. Advoco’s Mission is to deliver leading enterprise asset management solutions that enable our clients to achieve more reliable operations.


Advoco’s team of flexible, creative, and highly-experienced Infor EAM and maintenance consulting professionals is here for you. Let us help you increase your efficiency and productivity so that your business continues to thrive. 

About Advoco









Where We Are

Advoco has three offices in Berkeley, California, Greenville, South Carolina, and Syracuse, New York as well as remote employees across the U.S.

Contact Advoco

If you need answers from Advoco, we’ve got them. Contact us today.


We’re always growing and seeking amazing people to join the Advoco team. Check out our new employment opportunities, or send us a referral if you know a remarkable person who belongs in our community.

What separates Advoco from other companies is our dedication and commitment to your ultimate success, our passion and enthusiasm in delivery, and our team culture.

— Steve Brindle, Marty Osborn, & Paul Cowley
Partners, Advoco

The Advoco Partners


Marty Osborn

Marty is responsible for strategic direction and business development as well as ensuring the success of client initiatives. He has a deep understanding of the EAM industry and is very aware of the challenges faced by organizations today in the pursuit to drive efficiency to bottom-line performance. Marty was previously employed by Infor as the Senior Director of Industry Product Marketing for the EAM division. Working very closely with the development and executive team, Osborn was the primary liaison with industry analysts and the company spokesperson for the EAM product strategy and vision. Marty holds a bachelor's degree from Clemson University.

Did you know?

  • Marty is a Football Fanatic: an avid Clemson Tiger fan, he attends every home game.

  • His exercise of choice is road cycling, and he enjoys riding on Greenville’s Swamp Rabbit Trail.

  • Always reading a business book, Marty is a business strategy guru. He has shared some of his thoughts with the EAM community in Marty’s Minute.


Steve Brindle

Steve heads Advoco’s consulting practice. He brings exceptional consulting value to clients through a combination of project management capabilities, communication skills, technical expertise, and understanding client needs. His ability to work with clients in the way that they need is supported by over 20 years of technical project and program management. Steve consults with clients to solve the challenges that arise with complex systems. He is especially good at bringing together systems from multiple vendors within highly regulated environments. Additionally, Steve is a certified Project Management Professional (PMP) from the Project Management Institute.

Did you know?

  • Dr. Brindle is a Math Whiz: He has a PhD in Mathematics from the University of California, San Diego (his thesis was on the Total Curvature of 4-Dimensional Manifolds in 7-Dimensional Space), and a first class honors Bachelor of Arts degree in Mathematics from St Catherine’s College, Oxford University, U.K.

  • Steve’s favorite weekend spot is at his yurt that has a state-of-the-art treehouse and zipline to boot!

  • Steve has completed two dozen half and full marathons, and also completed his first Half-Ironman a few years ago.

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Paul Cowley

Paul’s primary focus and responsibility is heading up the company’s corporate financial, contractual, and legal departments. In addition to spearheading these efforts, Paul also manages our internal Human Resources team. Driven by his broad experience in management consulting, technical consulting, and program management, Paul provides leadership and direction to ensure Advoco continues to thrive and prosper. He has held numerous international, executive roles during his career, including founding and growing NPL a successful IT project services company that was acquired by Unisys Corp in 2000. He provides exceptional accuracy and efficiency as well as spearheads Advoco’s focus on delivering value to clients around the world and across a wide range of technologies.

Did you know?

  • Paul is Advoco’s CWO (Chief Wine Officer): Residing in Sonoma, California, Paul leads our award winning winemaking efforts including Pinot Noir and Cabernet Sauvignon. Paul is also a beekeeper and has 2 beehives on his property.

  • Paul has a passion for restoring and collecting old cars. His favorite car to take to dinner is his 1954 Rolls Royce.

  • He is a world traveler and has visited over 50 countries (and lived on 3 continents).

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