Advoco’s Management Team

Advoco’s highly-qualified and experienced executive team drives the company’s vision: providing technical consulting in strategy and project management services to Advoco’s clients defined by technical excellence in the context of each company’s unique business needs. Under their leadership, Advoco has experienced triple digit revenue growth and continues to expand to meet business demand.

Marty Osborn, Partner

Marty manages Advoco’s technology practice and is responsible for all business development.  He brings with him a deep experience and understanding of the software industry. He is very aware of the challenges faced by organizations today in the ever-increasing pursuit to drive efficiency to bottom-line performance. Osborn’s focus at Advoco is to ensure the success of client initiatives – to increase organizational performance through the use of enterprise business applications. Specifically, the technology team led by Osborn specializes in:

• complex, enterprise-application integrations
• realignment of existing technical solutions to meet changing business-process requirements
• analytical data modeling to increase data-driven decisions
• mobility solutions to streamline operations

Prior to joining Advoco, Marty was employed by Infor as the senior director of industry product marketing for the enterprise asset management (EAM) division. Working very closely with the executive team, Osborn was selected to be the primary liaison with industry analysts and became the company spokesperson for the EAM product strategy and vision. Osborn also led the development of the company’s asset performance management strategy and the technology underpinnings supporting it. Additional positions at the company included vice president of product management and management of the sales engineer group. In these roles, Osborn was responsible for setting the strategic direction for the company's flagship product and focused on product differentiation, customer value, and competitive analysis.

Early in his career, Marty served as director of sales and marketing for Fluor Daniel's ASP product, TabWare OnLine, as well as serving as partner and vice president of sales and marketing with BYTE Systems. Osborn holds a bachelor's degree from Clemson University.

Steve Brindle, Partner

Steve heads Advoco’s consulting practice, bringing exceptional consulting value to clients through a combination of project management capabilities, communication skills, technical expertise, and listening to and understanding client needs. His ability to work with clients in the way that they need is supported by 13 years of technical project and program management experience. Steve consults with clients to solve the challenges that arise with complex systems, change management, and infrastructure technology. He brings extensive experience with large business/government system implementations and integrations. His consultancy, program direction, and strategy development includes: management of multi-million dollar projects; requirements definition; system evaluation; turn-around management; ROI justification; and vendor negotiations for clients; and program design authority on large and complex system integration projects bringing together systems from multiple vendors within highly regulated environments.

Steve is a Certified Information Systems Security Professional (CISSP) and a Member of the Project Management Institute. Awards include the Fulbright Travel Scholarship; University of California Regent’s Scholarship; and ATV College Scholarship. He is Adjunct Professor, Project Management, at San Francisco State University. Steve’s academic qualifications include a PhD in Mathematics from the University of California, San Diego, and a first class honors Bachelor of Arts degree in Mathematics from Oxford University, U.K.

Paul Cowley, Partner

Paul Cowley focus is on driving the company’s Middle East vision: delivering programs on time, on budget, and to specification, with the added value that comes from understanding a client’s business operations from any angle. Advoco’s focus is on delivering value to clients around the World and across a wide range of technologies coupled with strong organizational and management skills. Paul’s leadership reinforces the strategic direction and quality of the services Advoco provides, driven by his extensive experience in management consultancy, technical consulting, and program management. He has held numerous executive roles during the past decade, including president and CEO of the IT project management company Networks Plus Limited (NPL) in the UK, which he founded and grew to include operations in Europe and the USA, and was sold to Unisys Corp in 2001. Paul also helps bring global perspective to Advoco, having led consulting services in Asia with key operational and general management roles for clients across the Asia-Pacific region.

Paul has a BA in Computer Studies and Physics from the UK’s Open University, and technical certification in telecommunications with British Telecom.