WHY A RAPIDLY GROWING INVESTMENT BANK INVESTED IN ADVOCO

As research-driven investment bank, JMP Securities demands up-to-the minute information on financial markets for clients, customers and prospects. The company's focus on I.T. to drive growth and differentiate its services has created an ongoing need for strategic I.T. consulting. So who does JMP Securities invest in to keep its I.T. ahead of the pack and delivering measurable value? Advoco.

Delivering big ideas for small and mid-level markets

In the financial world, the best information wins, so JMP Securities has invested heavily in equity research, charging senior analysts with developing proprietary investment themes, anticipating secular and cyclical changes and producing action-oriented reports. Underpinning this effort is a powerful I.T. infrastructure optimized for JMP's business by Advoco.

This I.T. infrastructure also helps drive JMP Securities' institutional sales and trading platform, which provides insight to institutional brokerage clients who depend on JMP's informed, differentiated investment recommendations. Together the firm's sales and trading professionals form a powerful distribution network with exceptional client focus. And with the added expertise of Advoco, it's a platform supported by efficient, innovative and reliable I.T.

The best result is the demand for even more results

Since our first engagement with JMP Securities, our ability to succeed against our goals has lead to a long-term relationship. In addition to providing deep I.T. expertise for everyday operations, we also work with JMP on specific projects, which to date have included relocating JMP Securities' offices, automating research document distribution, implementing a new Voice over Internet Protocol (VoIP) solution, opening new offices in New York and Boston, and integrating timesheet and payroll systems.

"What's different about Advoco is we don't have to baby-sit them. Originally we were only using part of the expertise they have, and now we're using them for more business process work too...They're competent, they follow through, and they're accountable. They are amazing-you don't find this any more, at large or small companies."- John Papazian, CIO, JMP Securities

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